Spykes? Who cares?

I recently got this e-mail.

“These new products appear to be marketed for young people. Also, as they begin to appear, officers may not realize that these bottles contain alcoholic beverages. They are the size and shape of many small perfume or mouth wash bottles. With the different colors of liquid they could/will be easily overlooked by patrol officers, especially in a woman’s purse. These are small (2.5 – 3 oz) malt beverage at 12% alcohol in very slick bottles.

They are put out by Anheuser Busch, and they are only available in a handful of states thus far. They are being marketed as something to add to beer to improve the flavor, or to pour over ice. They come in four flavors:

Spicy Mango

Hot Melons

Hot Chocolate

Spicy Lime

They are retailing in Michigan for $0.75 up to $1.00 each.”

Upon further research I found that there are organizations accusing the company of intentionally marketing to children. They say that it’s obvious to see by the flavors chosen. These organizations are spending time and money to stop this.

These are real, but the claims that are made about them are stupid. The company advertises them using this phrase.

“Spykes is a malt-based beverage with caffeine, ginseng and guarana. Spykes mixes well with beer to add alcohol, caffeine and unique flavor and can also be chilled and consumed as a shooter.”

First of all. You can get a “shot” of any alcoholic beverage at just about any restaurant that’s not fast food. People have been drinking alcohol in shots for hundreds of years, this is nothing new. Secondly flavored alcohol is nothing new. Go to Applebees, Joe’s Crab Shack, Cheeseburger in Paradise, or any other restaurant and they have alcoholic beverages with whip cream and hot chocolate on them, or made from a fruit base (just like the spykes). They are simply coming out with a new thing that markets to current alcohol drinkers, mainly women in their 20’s and 30’s. This is nothing new, just a new bottle. They are not marketing to kids and it’s stupid to even make that claim. Can’t these people find real issues to put their time and money into. I’m pretty sure that less than 1/6th of the world’s population has safe drinking water, their are Christians who are still persecuted daily and killed daily for their faith. There are still people dying in Darfur because of a genocide that the U.S. doesn’t seem to care enough about to even put it on the news. There are still thousands of children a day who die because we use all of the worlds resources to feed our obesity. There are still thousands of Mexican slaves in Florida, Texas and California that the government doesn’t feel worthy enough of a cause to put any real time or money into investigated and stopping slave rings. There are still drugs being smuggled into the country. There are thousands of homeless people in the State that you live in. So why do we care about the same drink in a new bottle?? Excuse me if I don’t seem to care.

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